Women’s Sports Are Entering a New Phase of Growth and Value Creation
By 2028, women are expected to control approximately $31.8 trillion in global discretionary spending, positioning them as one of the most powerful economic forces worldwide. This shift is fundamentally changing how value is created across sport, media, and entertainment — influencing what audiences consume, how brands allocate capital, and where long-term growth emerges.
As women increasingly shape demand not only as consumers, but as fans, decision-makers, and investors, organisations aligned with their values stand to capture outsized returns. This is not a demographic trend; it is a structural reallocation of spending power, attention, and influence — with women’s sports uniquely positioned to benefit.
Women’s Sports: Accelerating Growth, Expanding Audiences, and Structural Upside
Women’s sports are entering a decisive growth phase. Fan engagement is rising, visibility is expanding, and brand investment is increasing — yet the market remains structurally undercapitalised relative to demand. Female athletes are shaping culture, influencing consumer behaviour, and redefining how fans connect with sport.
Despite this momentum, gaps in funding, media coverage, and commercial infrastructure persist. For investors and partners, this imbalance represents opportunity. As participation, fandom, and spending power continue to scale, women’s sports are positioned for sustained growth and long-term value creation.
of discretionary spending is influenced or controlled by women
of women globally identify as avid fans of one or more sports
of female fans think more positively of a brand that sponsors women’s sports
Unlocking the Future of Women’s Sports
Pitch15 is building the next generation of women’s sports. We invest in teams, leagues, athletes, and media platforms with a clear objective: to professionalise operations, scale audiences, and unlock sustainable commercial value.
Our approach is rooted in long-term thinking — backing talent pathways, strengthening infrastructure, and aligning capital with performance on and off the field. By partnering with ambitious rights-holders and athletes, we help turn momentum into enduring growth and measurable outcomes across the women’s sports ecosystem.
Investing in the Future of Women’s Sports
Pitch15 invests with a clear focus on value creation. We concentrate capital and expertise across three interconnected areas that drive sustainable growth, commercial scale, and long-term relevance in women’s sports.
Teams & Leagues: Building Scalable Foundations
We invest in women’s teams and leagues to strengthen governance, professionalise operations, and unlock new revenue streams. Through commercial partnerships, sponsorship strategy, and league-level coordination, we help build competitive organisations designed for long-term growth.
Athletes & Endorsements: Turning Talent into Platforms
Athletes are the engine of women’s sports. We support individual talent through structured pathways, brand development, and strategic endorsements that expand reach and commercial opportunity. By aligning athletes with the right partners, we create authentic connections that resonate with fans and sponsors alike.
Media & Broadcasting: Growing Audiences and Engagement
Visibility drives value. We prioritise media and content strategies that expand distribution, deepen fan engagement, and improve monetisation across broadcast, digital, and social platforms. Our focus is on building audiences first — then converting attention into durable revenue.
Driving Growth in Women’s Sports Investment
Pitch15 invests with a clear objective: to build scalable, commercially sustainable women’s sports assets. We focus on teams, leagues, and athletes where targeted capital, strategic execution, and professional infrastructure can unlock meaningful growth.
By strengthening foundations across sport, media, and commercial partnerships, we help create integrated ecosystems that deepen fan engagement, elevate visibility, and deliver long-term value for athletes, partners, and investors alike.
Our Strategic Investment Approach
Unlocking the Potential in Women’s Sports
Pitch15 identifies high-impact opportunities across women’s sports where targeted capital, commercial expertise, and operational execution can unlock meaningful growth. We focus on assets that are underdeveloped, undervalued, and positioned to scale.
Our Investment Criteria
We seek opportunities that combine strong fundamentals with clear pathways to long-term value creation. This includes credible leadership, scalable commercial models, alignment with athlete and fan interests, and the potential to benefit from improved media exposure and partnerships.
The Impact of Our Investments
Our investments are designed to strengthen the women’s sports ecosystem — professionalising organisations, expanding visibility, deepening fan engagement, and creating sustainable commercial outcomes for athletes, partners, and investors alike.
Join Us in Building the Future of Women’s Sports
Discover how partnering with Pitch15 allows you to invest in scalable women’s sports assets — combining commercial growth, long-term value creation, and lasting impact across the ecosystem.