Pitch15 is an investment platform dedicated to scaling women’s sports.
We back exceptional teams, leagues, and platforms with capital, strategic expertise, and commercial execution. Our focus is simple: unlock sustainable growth, professionalise operations, and build long-term value across the women’s sports ecosystem.
The Pitch15 Team
Pitch15 stands for the hardest climb — building value where the path is steep, undercapitalised, and overlooked. Our team reflects that mindset.
We bring deep, hands-on experience across women’s sports, media, sponsorship, branding, digital strategy, and finance. More importantly, we have operated inside the toughest environments: early-stage leagues, constrained budgets, fragmented rights, and mispriced assets. We know how to turn complexity into opportunity.
From commercial strategy and media rights to athlete platforms, sponsorship activation, and capital structuring, we work as active partners — not passive investors. Our approach is disciplined, execution-led, and built for long-term growth. That is how we climb. And that is how we create value.
Tommy builds and backs game-changing ventures at the intersection of women’s sports, culture, and innovation. With a background in professional sports, tech, and entrepreneurship — and experience from the Premier League, F1, and pro cycling — he brings a founder’s mindset and deep industry insight to investing in the future of women’s sports.
Laura Raffo brings a rare blend of elite sport and financial expertise to Pitch15. With a background as an elite competitive golfer and a career in finance, she combines firsthand understanding of high-performance sport with sharp commercial and investment insight. Laura supports Pitch15 at the intersection of women’s sports, capital, and long-term value creation.
Anna Edwards is a global expert in elitesport and leadership, advising organizations like FIFA and The FA. At Pitch15,she brings her expertise to support growth and innovation in women's sports.
Commercial and strategy professional with experience at Goldman Sachs and leading venture and fintech platforms. Founder of Manila Athletic Club and former Wellness Editor at Lifestyle Asia. Currently pursuing an MBA at London Business School, with degrees in Economics and Psychology from Duke University. Focused on building scalable commercial platforms in women’s sport.
Spent 18 years at Apple, where he played a pivotal role in expanding the company’s global footprint. As a father of four girls, he is passionate about translating his expertise in growth and strategic partnerships into driving the advancement of women’s sports.
Seasoned product strategist and former Sony UK board member dedicated to grassroots sports innovation. He founded WOOOBA to connect and grow local sports communities through smart, user-focused digital solutions.
Senior Media Rights Director at Formula 1, with a global track record from Red Bull, Wasserman, and PIF. Specialist in premium sports media rights, strategic partnerships, and fan engagement across top-tier properties.
Todd Ruppert is a veteran investor and former executive at T. Rowe Price, where he played a key role in global fund management and expansion. Beyond finance, Todd is a passionate supporter of the arts and a wine enthusiast, blending his love for culture with strategic investments in both sectors.
Julian is a serial CEO and investor who has built £500m+ in enterprise value and raised £200m+ across life sciences, IoT, fintech and media. An avid cyclist and father of five daughters, he is also a long-standing sponsor of cycling academies in South Africa and the UK supporting young female riders, and advises Pitch15 on strategy and capital formation with a strong personal commitment to the growth of women’s sport.
Visionary leader in sports technology, specializing in advancing opportunities for women in sports. Focus on innovation and inclusion, he drives impactful solutions at the intersection of sports and technology.
Our team have experience from some of these partners:
Winning Strategies for Women's Sports Investment
Pitch15 invests where the climb is hardest — and where long-term value is created early. We focus exclusively on women’s sports, combining disciplined capital, data-driven insight, and hands-on execution to build scalable, commercially sustainable assets.
A core pillar of our strategy is talent pathways. We invest in the systems that identify, develop, retain, and transition athletes — from grassroots to elite and beyond competition. Strong pathways don’t just create better sport; they create durable value, deeper fan connection, stronger brands, and resilient revenue over time.
Join Us in Building Women’s Sports
Together, we can scale women’s sports globally through capital, strategy, and execution.