Revolutionizing the Game: Investing in the Future of Women's Sports

At Pitch 15, we are redefining the landscape of women’s sports by investing in bold ideas, pioneering talent, and game-changing opportunities. With a deep commitment to innovation and growth, we empower athletes, leagues, and brands to unlock the full potential of women’s sports—creating lasting impact both on and off the field.

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Pitch15 Women's Sports Fund Team

Our stellar team boasts broad experience across sports, media, sponsorship, branding, digital strategy, and finance, bringing a dynamic and strategic approach to every investment. With deep expertise in athlete and team branding, media rights, and sponsorship activation, we understand how to maximize commercial opportunities in the evolving sports landscape. Our specialists in digital strategy drive fan engagement and monetization, while our finance experts ensure sustainable growth through smart capital allocation. Together, we are shaping the future of sports investment with innovation, strategy, and execution.

Tommy Nordam Bjørk Jensen
Managing Partner

Tommy builds and backs game-changing ventures at the intersection of women’s sports, culture, and innovation. With a background in professional sports, tech, and entrepreneurship — and experience from the Premier League, F1, and pro cycling — he brings a founder’s mindset and deep industry insight to investing in the future of women’s sports.

Erlinda A. Doherty
External Affairs Director

Executive with 25 years of leadership experience spanning government affairs, emerging technology, and the alcohol beverage sectors. She is recognized for her strategic vision, analytical mindset, and ability to build meaningful partnerships across diverse industries.

Anna Edwards
Advisor

Anna Edwards is a global expert in elitesport and leadership, advising organizations like FIFA and The FA. At Pitch15,she brings her expertise to support growth and innovation in women's sports.

Sandy Khaund
Advisor

Visionary leader in sports technology, specializing in advancing opportunities for women in sports. Focus on innovation and inclusion, he drives impactful solutions at the intersection of sports and technology.

David Chisholm
Managing Director

Spent 18 years at Apple, where he played a pivotal role in expanding the company’s global footprint. As a father of four girls, he is passionate about translating his expertise in growth and strategic partnerships into driving the advancement of women’s sports.

Daniel Lane
Advisor

Seasoned product strategist and former Sony UK board member dedicated to grassroots sports innovation. He founded WOOOBA to connect and grow local sports communities through smart, user-focused digital solutions.

Merv Leslie
Advisor

Senior Media Rights Director at Formula 1, with a global track record from Red Bull, Wasserman, and PIF. Specialist in premium sports media rights, strategic partnerships, and fan engagement across top-tier properties.

Todd Ruppert
Advisor

Todd Ruppert is a veteran investor and former executive at T. Rowe Price, where he played a key role in global fund management and expansion. Beyond finance, Todd is a passionate supporter of the arts and a wine enthusiast, blending his love for culture with strategic investments in both sectors.

Our team have experience from some of these partners: 

Winning Strategies for Women's Sports Investment

At Pitch 15, we leverage unique investment strategies that prioritize women's sports, ensuring sustainable growth and visibility. Our approach combines data-driven insights with a passion for empowering female athletes, setting us apart in the private equity landscape.

Join Us in Empowering Women

Together, we can elevate women's sports globally.