Empowering Women in Sports - Pitch15 Women's Sports Fund

Pitch15 has announced the launch of the Pitch15 Open, a new professional women’s golf tournament set to debut in July 2026 aspart of the LET Access Series, the official development tour for the Ladies European Tour.

Women’s sports have long been viewed by many clubs and investors as a philanthropic cost center or a secondary add-on – a nice-to-have for social image, but not a serious business driver.

At Pitch15, we see women’s cricket as a fast-growth, undercapitalized asset class. The next 5 years will define who builds, owns, and scales the world’s most valuable teams, leagues, and fanbases in the sport.

Women’s sports, when operated independently from men’s structures, are proving to be scalable, investable businesses. From private equity participation to venture-backed league launches, the market is beginning to recognize what early adopters already know: this is one of the most undervalued asset classes in global sports.

Men’s and women’s sports are both worth watching, supporting, and celebrating — but not because they mirror each other. They thrive in different ways, speak to different audiences, and reflect different strengths.

Women’s sports in America aren’t just “catching up”—they’re breaking away in new directions. Soccer, basketball, and college athletics are leading the charge, with leagues like the NWSL and WNBA setting the pace

After decades on the sidelines, female leagues and athletes are now front-and-center for brands.

Women wield extraordinary economic power – and it’s only getting larger. Globally, women currently control an estimated $31.8 trillion in consumer spending

Women's sports need financial sustainability to thrive. Aligning salaries with revenue growth, investing in fan engagement, and introducing player equity programs will ensure long-term success. The future is strategic, not rushed.

For decades, the narrative around consumer spending has largely revolved around men, but the reality is shifting rapidly. By 2028, women will control an estimated $31.8 trillion in discretionary spending, solidifying their place as one of the most powerful consumer groups in the global economy.

Limited Partners (LPs) in Pitch15 stand to benefit from a first-mover advantage in the rapidly expanding women’s sports market, capturing undervalued assets before they reach mainstream valuation levels.

Projections indicate that by 2028, women will control an astonishing $31.8 trillion in discretionary spending.

According to a 2024 report by The Collective, there are now 684 million female sports fans globally, a 10% increase over the past three years.